Laura Schroeder
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Skills
• Visio, Photoshop, HTML, Word, Excel, PowerPoint
• Information architecture, interaction design, functional requirements, testing, web accessibility, graphic design

Education
BFA in Photography with minor in Art History (University of Houston, 1996)
Master of Science in Human-Computer Interaction (DePaul University, current student)

Continuing Education
• Information Design Certificate (Ohio University, 2009)
• Landing Page Optimization (MarketingExperiments, 2008)
• Information Architecture (University of Washington, 2008)
• Interaction Design (Nielson/Norman, 2007)
• Web Accessibility (Infotec, 2000)

Memberships
• Interaction Design Association (IxDA)
• The Information Architecture Institute (IAI)
• Usability Professionals' Association (UPA)

Work Experience
Zale Corporation - www.zales.com
Manager, Web Design - June 2005 to February 2011
Irving, TX
• Lead interface designer and information architect for ecommerce sites (zales.com, gordonsjewelers.com, pagoda.com, and peoplesjewellers.com)
• Responsibilities included project management, conducting competitive and heuristic evaluations, testing (A/B, user, and quality assurance), card sorting exercises, customer surveys, as well as creating design comps, wireframes, sitemaps, user flows, and functional specs
• Supervised three web designers who maintain websites and create marketing email campaigns

Greyhound Bus Lines - www.greyhound.com
Web Designer - July 2001 to June 2005
Dallas, TX
• Responsible for information architecture, accessibility, web design, front-end coding, and quality assurance testing of multi-million dollar bus transportation and shipping websites
• Conducted online customer surveys and studied web analytics to improve sites
• Websites included greyhound.com, greyhound.ca (in both English and French Canadian), shipgreyhound.com, shipgreyhound.ca (in both English and French Canadian), bontime.com, valleytransitcompany.com, hotard.com, grayline.ca, victoriatours.com, vermonttransit.com, larsonexpress.com, peterpanbus.com, jeffersonlines.com, and company intranet

Picasso Software - www.picsoft.com
Internet Developer - March 2001 to May 2001
Dallas, TX
• Responsible for information architecture, interface design, visual design, copywriting, and front-end coding
• User interface designer for a variety of web-based financial applications for clients such as PriceWaterhouseCoopers, Carreker, and Sterling Bank

Scient - www.scient.com
Front-End Technology Engineer (FET) - March 2000 to March 2001
San Francisco, CA
• Consultant involved in developing websites for clients such as Wells Fargo, Brobeck, Certicom, and PointServe
• Front-end coding (HTML, CSS, Javascript)
• Team lead on both Wells Fargo and PointServe projects, which involved team leadership as well as technology recommendations and documentation

VerizonSuperPages - www.superpages.com
Content Developer & Web Development Specialist - April 1997 to March 2000
Irving, TX
• Team lead responsible for staff support, establishing and monitoring production goals, training, and managing quality
• Managed outside vendor of SuperSite product (mini websites for small business)
• Created advertising content and supported co-brand development

United Space Alliance - www.unitedspacealliance.com
Production Assistant/Web Developer - May 1996 to February 1997
Houston, TX
• Internet and intranet website design and development
• Internal and external communications print design, educational cd-rom that cataloged the history of space travel, photography, exhibit design, and space shuttle mission trading cards